Tuesday, February 23, 2010

Great + Awesome = Radical

I'm a big believer that collaborations are the breeding ground of great ideas that push products to the next level. Many collaborators are excellent in their respective medium and merely need to come together with someone of a parallel creativity to create something awesome.


Such is the phenomenon which is occuring between street culture and high fashion. The first time I noticed this was the high end sneakers coming out of fashion houses like Louis Vuitton and Gucci (although both had less street cred than a white, private school rapper). However, these were heavily inclined toward high fashion rather than the ghetto rolling park rat. But finally there is something which is worth mention which brings the components of fashion as fine art and street culture together in an acceptable manner.


Firstly, Marc by Marc Jabs produced a line of high quality photographic skateboards with legit decals (not that anyone who buys one is going to ride it for fear of ruining the deck). And to be honest, you probably wouldn't want to destroy it, the idea of marriage between fashion and street/skate culture is to beautify the streets and give credence to an overly insular fashion. Enough talk, enjoy the view..



Boom, radical art/deck, deck/art, no?!



However, by far my favourite collaboration of this vein combines three very radical concepts at the top of their game. Firstly, Girl skateboards have produced a quality deck since i was wearing knee pads at mums request and donning a Chicago Bulls backhat. Secondly, skateboard snapper Mike O'Meally, originally from Sydney town and now senior photographer for Transworld skateboarding, who takes a phenominal skate still (http://www.mikeomeally.com/). Throw into the mix renowned director, all-around man of the moment, and co-founder of Girl Skateboards Spike Jones and you have what...




Admitedly I, as many others, have a soft spot for 'Where The Wild Things Are' and Jones' creations were pretty nice, but the pairing of the facets together; action photography, skate decks, and childhood whimsey, makes for something fairly radical.

Party on Wayne...

Party on Garth...